How we think about SEO that ships.

Long-form essays on what's actually working in 2026 — programmatic SEO, GEO, AI-citation tracking, content engines, and the stuff agencies won't tell you.

• 2026-05-12 · 7 min read
  GEO vs SEO — why citability beats rankings for AI search
  AI engines cite a few sources in their answers. Being one of them is more valuable than ranking
• 2026-05-12 · 8 min read
  Programmatic SEO without getting flagged — the 2026 playbook
  The line between programmatic SEO and scaled-content-abuse is sharper in 2026. Here's exactly what changed, what still works, and how to ship 100s of pages without a Google penalty.
• 2026-05-12 · 9 min read
  How to actually rank against Ahrefs and Semrush in 2026
  A practitioner's guide to ranking against DR 90+ SEO tool incumbents — comparison pages, programmatic SEO that doesn't get flagged, and AI-citation tracking. From the team building TopSEOAgents.